Milano | Cerva
Barberino’s – Via Cerva 11
Behind Piazza San Babila and the new Via Durini’s Design District there is Via Cerva, a small though beautiful street that took its name from an ancient hostelry’s sign. Here lived, in the 18th Century, the most important aristocratic and bourgeois Milanese families, famous for their elegance and their discretion. This philosophy is reborn again in Barberino’s store of Via Cerva 11, the destination for those gentlemen who are looking for a place of understated luxury, in which to spend valuable time for themselves while enjoying Barberino’s grooming rituals.